MyTraffic is the latest alternative data vendor to partner with Exabel and make their geolocation dataset available to fundamental investors. With real-time insights on physical locations across Europe, MyTraffic enables investors to analyze foot traffic trends at ticker, brand and store level.
Covering key economic geographies across Europe, MyTraffic’s dataset provides granular insights into company performance via footfall, vehicle flow and POI (point-of-interest) data. Continuous measurement of pedestrian traffic derived from GPS coordinates including origin, residency, workplace and sociodemographic information, with datapoints from over 88.5M unique users annually.
MyTraffic’s dataset is updated and delivered monthly to the Exabel platform, providing insights to users with historical data back until 2021 for backtesting. The Exabel platform enhances investment teams’ access to insights from MyTraffic’s foot traffic dataset to analyze trends alongside web and app traffic, card spend, and discounting (and more) and create high-quality KPI predictions and monitor fundamental performance trends.
Tim Harrington, CEO of BattleFin & Exabel spoke on partnering with MyTraffic: “I had the pleasure of seeing MyTraffic present at the BattleFin London event, showcasing their powerful data signals for the retail and consumer sector. Their advanced analytics provide investors with actionable insights to strengthen conviction in current holdings or uncover new opportunities that they pick up from the data. Excited to see MyTraffic on the Exabel platform and to dive into some other areas like real estate, restaurants and advertising.”
Julien Thooris, CRO at MyTraffic, added further: “We are thrilled to partner with Exabel to make our geolocation data solution available to investors. With precise and granular insights into foot traffic and points of interest, our data enables investors to uncover key trends and optimize their strategic decisions. This partnership marks an important step in providing greater visibility into the performance of businesses and brands across Europe, while unlocking new opportunities in ever-evolving markets.”
About Exabel
Exabel is an end-to-end platform for the organization, analysis, visualization and transformation of alternative data. The platform is built to enable fundamental investment teams to work with alternative data more effectively by providing the analytical tools for combining foundational, their own and our alternative data partners’ data assets for KPI prediction and fundamental analysis.
About MyTraffic
MyTraffic provides precise, real-time information on any physical location in Europe. Our data (footfall, vehicle flow, POI, sociodemographic) allows analysts to follow trends at a store, brand and ticker level while ensuring GDPR compliance.
To find out more about MyTraffic’s dataset, click the button below to get in touch.
For further information on MyTraffic visit their website here: https://www.mytraffic.io/en
